My Email Marketing Knowledge

Auto Responder Email - This email is a broad term used to describe any email that’s sent automatically in response to a user action. For example, after signing up for something or purchasing a product, the client will receive a autoresponder which shows support and a sweet short appreciation.

Indoctrination Email - So this type of email it’s designed to get new leads from a problem-aware into a solution state. These emails should ultimately make them feel like they’re part of something bigger by building reports and simultaneously indoctrination the audience to trust and believe in your mission and solution.

Abandoned Cart Email - So this is an email or a series of emails sent to a prospect after they left your shopping cart without making a purchase. For example, the first email is a short and sweet reminder letting them know that they forgot to complete their purchase. The second email will includes a reminder of the bonuses, risk reversal and any limited time offers.

Sales Email - A sales email is a type of business outreach correspondence that introduces a product or service to a prospective customer. Sales emails attract new customers, bolster relations with existing clients, introduce both types of clients to new products or services and strengthen their loyalty to the brand.

Affiliate Email - This email is an email or series of emails written for the purpose or promoting another brand’s products or services to a list of your subscribers. The goal for this email is to create interest, generate clicks and ultimately yes, make the sales. I believe clicks hold a lot of weight in affiliate marketing, so catching their attention is important.

Re-Engagement Email - This email is an email or series of emails sent to inactive subscribers. It is sometimes known as reactivation campaign or a win-back campaign. So with this type of email, I’ll be nudging those little sleeping beauties and seeing if they’ll re-engage with me and my content. So I like to do this with two types of emails. The first I’d like to offer a free gift and just add value and hope that those loss leads come back and engage with me and my content and then the second email is more to the point. I would use Dean Jackson nine-word email format which goes something like this. “Hey name, are you still looking to insert benefit ?” Obviously that benefit being whatever my brand or business does.

Content Email - This email is an email or series of emails written for the purpose of providing educational, inspirational, or entertainment value. So content emails are often called newsletters and my users start to expect to receive them which is really important to build rapport. In my opinon, selling 24/7 doesn’t look good, you won’t gain any sales by selling all the time. This where content email comes in to save the day.